Privacy Policy

Introduction and Scope

MoriPath Club ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services, including membership registration, trail booking, and community features.

By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

We collect several types of information from and about users of our services, including:

Personal Identification Information: Name, email address, phone number, postal address, date of birth, emergency contact information, and government-issued identification for verification purposes.

Payment Information: Credit card details, billing address, and transaction history processed through our secure payment providers.

Health and Fitness Data: Medical conditions, fitness level assessments, dietary restrictions, and physical limitations relevant to hiking activities.

Location Data: GPS coordinates during guided hikes, trail preferences, and geographic location for service recommendations.

Account Information: Username, password, membership tier, activity history, saved trails, and communication preferences.

Technical Information: IP address, browser type, device identifiers, operating system, and usage patterns collected through cookies and analytics tools.

How We Collect Information

We collect information through various methods:

Direct Interactions: When you register for membership, book a guided hike, contact customer support, participate in surveys, or communicate with our team.

Automated Technologies: Through cookies, web beacons, analytics services, and mobile device sensors during app usage and website visits.

Third-Party Sources: From payment processors, identity verification services, mapping providers, and partner organizations with your consent.

User-Generated Content: Photos, reviews, forum posts, and social interactions within our community platform.

Use of Your Information

We use the information we collect for the following purposes:

Service Delivery: Processing memberships, coordinating guided hikes, providing trail recommendations, managing bookings, and facilitating equipment rentals.

Safety and Emergency Response: Monitoring hiker locations during outings, coordinating emergency services, maintaining health records for guide reference, and ensuring appropriate group assignments.

Communication: Sending booking confirmations, safety updates, membership information, promotional offers, and community newsletters.

Personalization: Customizing trail recommendations, adjusting difficulty suggestions, and improving user experience based on preferences and activity history.

Payment Processing: Managing transactions, preventing fraud, processing refunds, and maintaining financial records.

Analytics and Improvement: Understanding usage patterns, improving services, developing new features, and conducting research on hiking trends.

Legal Compliance: Fulfilling contractual obligations, complying with applicable laws, responding to legal requests, and protecting our rights and property.

Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers: With third-party vendors who perform services on our behalf, including payment processors, cloud hosting providers, email services, mapping platforms, and analytics tools.

Hiking Guides and Partners: Essential participant information shared with certified guides conducting your outings, equipment rental partners, and transportation providers.

Emergency Services: Medical information and location data disclosed to emergency responders, search-and-rescue organizations, and medical facilities when necessary for your safety.

Corporate Transactions: In connection with mergers, acquisitions, asset sales, or bankruptcy proceedings, subject to confidentiality obligations.

Legal Requirements: When required by law, court order, or governmental request, or to protect the rights, property, or safety of MoriPath Club, our users, or the public.

Consent-Based Sharing: With your explicit permission for specific purposes not covered by this policy.

Data Retention and Storage

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Account information is maintained while your membership is active and for seven years thereafter for legal and accounting purposes.

Health and safety records related to hiking activities are retained for ten years to comply with liability insurance requirements. Payment transaction records are kept according to financial regulations and tax law requirements.

We store data on secure servers located in Japan and utilize cloud services with data centers in compliance with Japanese data protection standards.

Data Security Measures

We implement comprehensive security measures to protect your information:

Encryption: All sensitive data is encrypted during transmission using SSL/TLS protocols and at rest using industry-standard encryption algorithms.

Access Controls: Strict authentication requirements, role-based access limitations, and regular access audits ensure only authorized personnel can access personal information.

Physical Security: Secure facilities with restricted access, surveillance systems, and environmental controls for server infrastructure.

Regular Testing: Periodic security assessments, vulnerability scans, and penetration testing to identify and address potential weaknesses.

Incident Response: Established procedures for detecting, responding to, and recovering from security breaches, including prompt notification to affected individuals.

Despite our security measures, no system is completely secure. We cannot guarantee absolute security of your information transmitted to or stored by our services.

Your Privacy Rights and Choices

You have the following rights regarding your personal information:

Access and Correction: Request access to your personal information and correct inaccuracies through your account settings or by contacting us.

Data Portability: Obtain a copy of your information in a structured, commonly used format for transfer to another service.

Deletion: Request deletion of your personal information, subject to legal retention requirements and legitimate business needs.

Objection and Restriction: Object to certain processing activities or request restriction of processing under specific circumstances.

Marketing Communications: Opt out of promotional emails by using the unsubscribe link in messages or adjusting your account preferences.

Cookie Management: Control cookie settings through your browser preferences, though some features may not function properly if cookies are disabled.

To exercise these rights, contact us at privacy@dorwenmarsh.com. We will respond to requests within 30 days and may require identity verification.

Children's Privacy Protection

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. Minors may participate in hiking activities only with parental or guardian consent and supervision.

If we discover that we have inadvertently collected information from a child under 18 without proper consent, we will delete such information promptly. Parents or guardians who believe we have collected their child's information should contact us immediately.

International Data Transfers

While our primary operations are in Japan, we may transfer your information to service providers located in other countries. When we transfer data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses, adequacy decisions, and binding corporate rules.

By using our services, you acknowledge and consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and deliver personalized content. For detailed information about our cookie practices, please review our Cookie Policy.

You can manage cookie preferences through your browser settings, but disabling certain cookies may limit functionality of our website and services.

Third-Party Links and Services

Our website and services may contain links to third-party websites, applications, and services not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

Integration with third-party mapping services, payment processors, and social media platforms is subject to their respective privacy policies.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information.

We do not sell personal information. California residents may exercise their rights by contacting us at the information provided below.

European Privacy Rights

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including rights to access, rectification, erasure, restriction of processing, data portability, and objection.

You also have the right to lodge a complaint with a supervisory authority if you believe our processing of your information violates applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a revised "Last Updated" date and, where appropriate, through email notification.

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Information for Privacy Inquiries

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@dorwenmarsh.com
Phone: +81 3-3713-8181
Postal Address: MoriPath Club, 3 Chome-9-14 Himonya, Meguro City, Tokyo 152-0003, Japan

We will respond to all legitimate requests within a reasonable timeframe and in accordance with applicable law.